Website Development in Lahore

In this era of fragmented new age marketing, we have seen the rise of innovative internet enabled business models. Sales and marketing have six basic aspects and digital marketing is one of them. Digital Marketing includes all marketing activities which are done using online channels. The channels which are included in digital marketing are website channel, mobile channels and social media channels. 

The website channel is the most crucial and first step when laying out foundations of online presence. It is the face of the company in the digital world which is why the development of website channel should be done with careful planning and research. This is why web development in Lahore is taken very seriously by many companies. The developers of these companies sit down with the stakeholders and digital marketing teams to figure out what type of design and layout. As the website reflects a company’s brand messaging and positioning, therefore every decision is critical.   

The initial step for website development is creation of mockups or wireframes from the user stories so that the digital marketing team can visually assess the layout and confirm the design with development theme. A typical mockup includes key pages and their locations, page layout, navigation links, page titles, content labels, placeholder, etc. Next step is designing the PSDs of the website and then converting them into HTML files. Functionality of the website is added via programming languages like PHP, Java, Python, Ruby, etc. Once the testing of the developed website is done and it meets all the client requirements then it is ready to go live.

When getting a website developed few things need to be kept in mind. First of all, you should figure out whether you want a responsive design that fits seamlessly on all screens or a separate mobile version of the website. Responsive designs are mostly preferred for they are convenient and do not require separate content management issue. Mobile website versions on the other hand only have the important links of the main website with minimal content. 

Secondly, always make sure that the concept of Search Engine Optimization is not forgotten in the website. SEO is an internet marketing tactic and includes on-page seo, off-page SEO and building site links.

 So, next time if you are looking for services like website development in Lahore, then go for companies that cater all the needs of branding, SEO, etc. in their design and development processes.